The b2bsaas journal

Playbooks for
B2B SaaS growth.

Deep dives on off-page SEO, on-page SEO, technical SEO, HARO, digital PR, PPC and paid marketing, written by the senior team running the campaigns.

The off page SEO playbook we use on every B2B SaaS client

Off page SEO

The off page SEO playbook we use on every B2B SaaS client

A real case study walkthrough of how we plan B2B SaaS link building, vet every placement and point high DR backlinks at the pages that create pipeline.

How we land Tier 1 HARO and digital PR mentions every single week

2 April 202612 min

How we land Tier 1 HARO and digital PR mentions every single week

The response sprint, founder soundbite library and newsroom setup behind our HARO link building for SaaS, plus how each mention becomes commercial proof.

The paid and PR flywheel for B2B SaaS

10 March 202613 min

The paid and PR flywheel for B2B SaaS

Why separate paid and PR budgets inflate CAC, and the retargeting matrix and budget split model we use to make Google Ads and earned media work together.

The 80 point technical SEO migration checklist for SaaS platforms

8 February 202614 min

The 80 point technical SEO migration checklist for SaaS platforms

The crawl baselines, redirect validation and rendering checks we run before, during and after every SaaS replatform to protect organic pipeline.

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Latest thinking

Practical playbooks for SaaS growth.

View the journal

Off page SEO13 min

The off page SEO playbook we use on every B2B SaaS client

A real case study walkthrough of how we plan B2B SaaS link building, vet every placement and point high DR backlinks at the pages that create pipeline.

How we land Tier 1 HARO and digital PR mentions every single week

The response sprint, founder soundbite library and newsroom setup behind our HARO link building for SaaS, plus how each mention becomes commercial proof.

Paid marketing13 min

The paid and PR flywheel for B2B SaaS

Why separate paid and PR budgets inflate CAC, and the retargeting matrix and budget split model we use to make Google Ads and earned media work together.