About
Built by SaaS operators, for SaaS operators.
We started b2bsaas.co.uk in 2021 because every growth agency we had hired before was a generalist treating SaaS like ecommerce. So we built the agency we wished existed: category-only, senior-only, and accountable to pipeline.
Our thesis
Compounding > campaigns.
SaaS growth is a compounding game. The wins from month four are 4x the wins from month one, but only if you ship with intent from week one.
Most agencies optimise for the renewal. We optimise for the unfair compounding advantage we leave you with. If we did our job, your next agency starts at a much higher baseline.
Our story
Three chapters, one obsession.
2021
Founded in London
We started b2bsaas.co.uk after watching generalist agencies run SaaS accounts like ecommerce stores. Short funnels, discount-led messaging, links from anywhere with a pulse. It was not working, so we built the agency we wished we could hire: one that understands how software is actually bought.
2023
The category-only pivot
We stopped taking non-SaaS clients entirely. Every playbook, from outreach angles to listicle targeting to technical audits, got rebuilt around product-led, sales-assisted and enterprise software motions. Focus made us faster and sharper than any generalist could be.
2025
The AI-visibility practice
Buyers started asking ChatGPT and Perplexity which tool to buy before they ever touched Google. We built a dedicated practice around it: brand mentions and listicle placements on the sources large language models actually cite. Same compounding logic, new battlefield.
How we work
Principles we refuse to compromise.
Senior-only, always
The strategist on your kickoff call is the person doing the work. No handoffs to juniors, no interns learning on your budget. Every account is led by a discipline head.
Pipeline over rankings
Rankings are a means, not the goal. Every placement, page and campaign is judged against SALs, SQLs and attributed pipeline. If it does not move revenue, we do not celebrate it.
Compounding over campaigns
Campaigns end. Authority compounds. We build link profiles, content assets and technical foundations that keep working long after an engagement, so your next quarter starts from a higher baseline.
Radical transparency
You see everything we see: live placement URLs, outreach lists, what worked and what flopped. No vanity dashboards, no cherry-picked screenshots. If something underperforms, you hear it from us first.
No black-box link building
Every link passes a 15-point quality check and is disclosed to you with its live URL. No PBNs, no link farms, no paid networks dressed up as editorial. If we would not show our work, we would not do it.
One team, one system
Strategy, SEO, paid media, development and PR sit in one team, not five vendors pointing at each other. When the site needs rebuilding to convert the traffic we earn, we build it.
The team
Senior-only. By design.
Talha Naz
Founder
Leads the company vision and brings development and marketing into one accountable growth system.
Isha Talha
Head of SEO
Leads organic strategy across technical foundations, content, authority and measurable search growth.
Mohd. Haseeb
Head of Paid
Builds focused paid acquisition programmes that connect campaign decisions to qualified pipeline.
Mohd. Awais
Head of Development
Leads fast, accessible web builds designed around clear journeys, conversion and long term growth.
Sheeza
Head of PR
Shapes credible stories, expert positioning and media relationships that strengthen brand authority.
FAQ
Questions we hear a lot.
Because SaaS buying is its own discipline. Long evaluation cycles, listicles and comparison pages doing the selling, technical buyers who smell generic content instantly. Category focus lets us run playbooks a generalist agency simply does not have, and pattern-match across dozens of software companies instead of starting from zero on yours.
Want to work with us?
We take on three new clients a quarter. First conversation is always a free 45-minute audit.
