HARO & Digital PR

HARO style platforms connect journalists with expert sources, and for B2B SaaS they remain one of the highest quality link sources available. When your founder or product leader is quoted in respected media, the brand gains trust with buyers and authority with search engines at the same time.

We run HARO, Qwoted, Featured and proactive journalist outreach as a single daily desk. Queries are triaged every morning, pitches go out within hours and every opportunity is matched to the expert and angle most likely to get picked up.

Good PR starts before the first pitch. We define who your experts are, what they can credibly speak about, which opinions are differentiated and which proof points are safe to share. That preparation is what lets us respond while a journalist is still writing, not the day after.

We also build the media kit journalists need: bios, headshots, company descriptions, product screenshots and founder narratives. The easier you make their job, the more often your expert gets the quote.

The strongest campaigns are built around stories with genuine editorial value: original data, benchmark reports, customer patterns, contrarian opinions and useful frameworks. We shape these so they earn coverage, backlinks, newsletter mentions and social discussion.

Those mentions do double duty. They build the brand entity strength that decides whether your company gets named when someone asks an assistant for the best tool in your category, while the followed links compound your search authority.

Coverage should never sit in a spreadsheet. We repurpose strong mentions into landing page proof, sales enablement, retargeting creative, founder LinkedIn content and pitch decks, so PR supports paid, SEO, conversion and sales conversations.

Every placement is screened for relevance, indexability and link attributes, and reported with live URLs, domain metrics and share of voice against your category.